Hero prompt: ROLL-UP BANNER DESIGN FORMAT: Roll-up / Pull-up b...
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Prompt
ROLL-UP BANNER DESIGN
FORMAT: Roll-up / Pull-up banner
DIMENSIONS: 85cm wide × 200cm tall
DIRECTION: "CONFIDENT INFRASTRUCTURE"
same visual system as website
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DESIGN PHILOSOPHY
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This is a physical event material.
It must be readable from 2-3 meters.
It must work at business fairs,
networking events and conferences
in Southern Denmark and
Northern Germany.
It should feel like a confident,
premium regional platform —
not a generic EU project poster.
NOT: EU-flag aesthetic
NOT: stock photo of handshake
NOT: wall of text
NOT: decorative icons everywhere
YES: strong typography
YES: clear visual hierarchy
YES: one bold visual element
YES: one clear call to action
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DESIGN SYSTEM — IDENTICAL TO WEBSITE
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COLORS:
Deep Navy: #0D1B2A
Mid Blue: #415A77
Steel Blue: #778DA9
Cloud Grey: #E0E1DD
Orange: #E86300
Warm White: #FAFAF8
Warm Cream: #F5F0E9
TYPOGRAPHY — Raleway:
Logo text: 24px / 700 White
Headline: 56-64px / 800 / -2px
Deep Navy or White
Subtext: 20px / 400 / lh 30px
Body points: 18px / 400 / lh 28px
CTA text: 16px / 700 uppercase
QR label: 14px / 600
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BACKGROUND STRUCTURE
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TWO-ZONE BACKGROUND:
TOP ZONE — top 45% of banner height:
Background: Deep Navy #0D1B2A
Contains: logo + headline + subtext
BOTTOM ZONE — bottom 55% of banner:
Background: Warm White #FAFAF8
Contains: network visual +
benefit points + QR + footer
TRANSITION between zones:
A subtle diagonal or straight
horizontal cut at the boundary.
NO gradient. Clean edge.
The Orange accent line 4px horizontal
marks the transition point.
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ZONE 1 — TOP SECTION (0–90cm from top)
Background: Deep Navy #0D1B2A
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LOGO AREA — top, padding 28px:
Left: "Business DE-DK" wordmark
Raleway Bold 26px White
Below wordmark: thin Orange 3px line
width equal to wordmark
Right of logo:
Small label uppercase 10px Steel Blue:
"SOUTHERN DENMARK
NORTHERN GERMANY"
Horizontal 1px #415A77 rule
below entire logo area.
HEADLINE AREA — below logo, padding 32px:
Small eyebrow label:
"DANISH–GERMAN BUSINESS NETWORK"
11px / 700 / +2px uppercase
Steel Blue #778DA9
Space: 12px
MAIN HEADLINE:
Raleway 58px / 800 / -2px / lh 62px
White:
"Connect across
the Danish–German
border"
Space: 20px
SUBTEXT:
Raleway 19px / 400 / lh 30px
Steel Blue #778DA9:
"Find companies, advisors, events
and practical cases in one
cross-border business network."
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TRANSITION LINE
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4px solid Orange #E86300
Full banner width: 85cm
This line is the only orange element
in the top half.
It signals the transition and
anchors the eye.
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ZONE 2 — BOTTOM SECTION (90–200cm)
Background: Warm White #FAFAF8
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NETWORK VISUAL — below transition line:
Abstract network graph illustration.
Width: full 85cm, height: ~40cm
Background: transparent
(sits on Warm White)
Thin connection lines: 1px #E0E1DD
Nodes: circles in two sizes
Large nodes: 12px — Orange #E86300
and Mid Blue #415A77
Small nodes: 8px — Steel Blue #778DA9
and Cloud Grey #E0E1DD
NO text labels on nodes.
NO names of people or organisations.
Pure abstract network topology.
The graph feels organic —
not geometric, not symmetric.
Nodes distributed naturally
across the full width.
3-4 orange nodes create
visual anchors across the composition.
Density: medium — not too sparse,
not cluttered.
Approximately 12-16 nodes total,
20-25 connection lines.
The network fades slightly
at the bottom edge —
opacity drops to 30% at bottom
of this visual zone.
BENEFIT POINTS SECTION:
Sits over or below the network visual.
Padding: 0 40px
Three rows. Each row:
Left: Orange circle 10px
flex-shrink: 0
margin-right: 16px
Right: Text 18px / 500 Deep Navy
line-height 26px
Items:
"Explore the network"
"Meet advisors and partners"
"Join events and cases"
Thin 1px #E0E1DD rules between rows.
Padding: 14px 0 each row.
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QR CODE ZONE
CRITICAL: positioned at 90-110cm
from the bottom of the banner.
This equals eye/hand level for
an adult standing at an event.
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Background: #FFFFFF
Border: 1px solid #E0E1DD
Border-radius: 4px
Padding: 20px 24px
Width: 200px, centered
LAYOUT inside QR card:
Left: QR code placeholder
Size: 80×80px minimum
"QR CODE PLACEHOLDER"
Black and white, no color
Right:
Text stack:
"Scan to join
the network"
16px / 700 Deep Navy
Space: 8px
"business-region.eu"
13px / 400 Orange
text link style
CTA BUTTON — below QR card:
Full banner width minus 80px padding
Background: Orange #E86300
Text: "Scan to join the network"
Raleway 16px / 700 uppercase White
Height: 52px
Border-radius: 4px
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FOOTER ZONE — bottom 15cm
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Background: #F5F0E9 Warm Cream
Top: 1px #E0E1DD
Padding: 16px 40px
Horizontal row:
Left: Small Interreg logo placeholder
Rectangle 80×24px #E0E1DD
"Interreg" 11px Steel Blue
Center: "Interreg-supported project"
11px / 600 Steel Blue uppercase
Right: "DA · DE · EN"
11px / 600 Steel Blue
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LAYOUT SUMMARY — FROM TOP TO BOTTOM
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0–10cm: Logo area (Deep Navy bg)
10–90cm: Headline + subtext (Deep Navy bg)
90cm: 4px Orange transition line
90–130cm: Network graph visual (Warm White)
130–160cm: Benefit points × 3 (Warm White)
160–175cm: QR card + CTA button (Warm White)
185–200cm: Footer strip (Warm Cream)
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CRITICAL RULES
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QR CODE placement:
NEVER below 175cm from top.
ALWAYS at 160-175cm from top.
A person of average height (170cm)
can scan without bending.
Typography minimums for print:
Headline: minimum 56px at screen
= minimum 20mm in print
Body text: minimum 18px at screen
= minimum 7mm in print
Orange used only for:
— Transition line
— Network node accents (3-4 nodes)
— Orange bullet circles
— CTA button
— URL text in QR card
NO gradient backgrounds
NO stock photography
NO EU flag imagery
NO decorative icons
NO text smaller than 11px on screen
(= 4mm in print — absolute minimum)
MARGINS:
Left and right: 40px (screen) = 15mm print
Top and bottom zones: 28px padding
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DELIVERABLE
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One frame: 850px × 2000px
(represents 85cm × 200cm at 10px per cm)
Export ready for:
— Digital preview (PNG 150dpi)
— Print production (PDF 300dpi)
The result must feel like it belongs
to the same design system as the
Business DE-DK website —
same colors, same typography,
same confidence, same precision.
Premium. Regional. Clear.
Not an EU poster. Not a startup flyer.
A confident cross-border
business platform.
More by @irinalopatinec
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