Hero prompt: # CREATIVE BRIEF: Hero Image Asset ## "Expiring To...
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Model used
Hero1.0
Generation parameters
Image1024x1024761696jpg
Prompt
# CREATIVE BRIEF: Hero Image Asset
## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign
---
## IMAGE PURPOSE
Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal.
---
## VISUAL CONCEPT
**"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting.
---
## SHOT COMPOSITION
### Primary Elements (MUST INCLUDE):
1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement)
2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product
3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle
4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity
5. **Utensils:** Chopsticks resting on bowl rim
### Secondary Elements (SUPPORTING):
- Neutral linen cloth or matte beige surface (not white — slightly warmer)
- Small white ceramic spoon beside bowl
- Fresh red chilli slice on the rim for color pop
- Garlic clove or two scattered casually
- Water droplets on jar to show freshness
### DO NOT INCLUDE:
- Branded logos (unless very subtle)
- Text or typography overlays
- Busy background clutter
- Bright artificial lighting (looks cheap)
---
## COLOR PALETTE
**Dominant Warm Tones:**
- Golden-amber (pineapple paste, finished dish)
- Creamy white/off-white (rice, bowl)
- Deep red (bell pepper, chilli)
- Soft brown (linen, surface)
**Accent Colors:**
- Vibrant green (fresh herbs if added for garnish)
**Avoid:**
- Cool blues or purples
- Overly bright or saturated colors
- Harsh shadows
---
## LIGHTING & MOOD
**Lighting Direction:**
- Soft natural or diffused warm light from top-left
- Create gentle shadows (not dramatic/harsh)
- Slight rim lighting on jar to make it glow
**Mood:**
- Warm, inviting, homey
- Slightly premium but approachable
- Urgency through composition (ingredients arranged, dish ready)
- NOT sterile or overly styled — should feel real, achievable
---
## TECHNICAL SPECS
**Format:** JPG or PNG (transparent background optional)
**Dimensions:** 600px wide × 320px tall (matches EDM hero section)
**Resolution:** 72 DPI (web-optimized)
**File Size:** < 200KB (fast email load)
---
## EMOTIONAL TRIGGERS TO HIT
✓ **"I can do this in 15 minutes"** — Simple, achievable setup
✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients)
✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible
✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden
---
## SHOT REFERENCE / INSPIRATION
Look for:
- Food photography that feels editorial but accessible (not Instagram-filtered)
- Warm overhead flatlays (food blogs, recipe sites, premium snack packaging)
- Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images
---
## WHAT THE IMAGE MUST COMMUNICATE
1. **This dish is simple & fast** (clear ingredients, minimal items)
2. **It looks great** (appetite appeal — color, plating, freshness)
3. **The paste is the star** (jar visible, featured)
4. **You have everything you need** (LPD products visible in shot)
---
## NEXT STEPS
- Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief)
- Test image in EDM template before final send
- Ensure image compresses well and loads fast on mobile
More by @rishikagupta
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