Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
680
Midjourney
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile
114
Hero
Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
146
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
456
Midjourney
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
655
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
152
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
132
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
131
Midjourney
acts as a digital marketing expert and generates an image of pieces of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
162
FLUX
An image dedicated to food photography, capturing a sumptuous roasted chicken with a tantalizing golden-brown skin. Paired with the chicken is a variety of roasted root vegetables. The photo accentuates every minute detail, from the crunchy texture of the chicken's exterior to the caramelized portions of the vegetables, set against a simple backdrop.
3755
DALL·E
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
138
Midjourney
acts as a digital marketing expert and generates an image of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
041
FLUX
Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
680
Midjourney
Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
146
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
152
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
132
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
131
Midjourney
acts as a digital marketing expert and generates an image of pieces of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
162
FLUX
acts as a digital marketing expert and generates an image of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
041
FLUX
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile
114
Hero
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
456
Midjourney
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
655
Midjourney
An image dedicated to food photography, capturing a sumptuous roasted chicken with a tantalizing golden-brown skin. Paired with the chicken is a variety of roasted root vegetables. The photo accentuates every minute detail, from the crunchy texture of the chicken's exterior to the caramelized portions of the vegetables, set against a simple backdrop.
3755
DALL·E
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
138
Midjourney
Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
680
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
456
Midjourney
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
655
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
132
Midjourney
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile
114
Hero
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
152
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
131
Midjourney
An image dedicated to food photography, capturing a sumptuous roasted chicken with a tantalizing golden-brown skin. Paired with the chicken is a variety of roasted root vegetables. The photo accentuates every minute detail, from the crunchy texture of the chicken's exterior to the caramelized portions of the vegetables, set against a simple backdrop.
3755
DALL·E
acts as a digital marketing expert and generates an image of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
041
FLUX
Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
146
Midjourney
acts as a digital marketing expert and generates an image of pieces of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
162
FLUX
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
138
Midjourney
Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
680
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
131
Midjourney
acts as a digital marketing expert and generates an image of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
041
FLUX
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile
114
Hero
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
152
Midjourney
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
138
Midjourney
Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
146
Midjourney
An image dedicated to food photography, capturing a sumptuous roasted chicken with a tantalizing golden-brown skin. Paired with the chicken is a variety of roasted root vegetables. The photo accentuates every minute detail, from the crunchy texture of the chicken's exterior to the caramelized portions of the vegetables, set against a simple backdrop.
3755
DALL·E
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
456
Midjourney
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
655
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
132
Midjourney
acts as a digital marketing expert and generates an image of pieces of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
162
FLUX
Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
680
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
131
Midjourney
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile
114
Hero
acts as a digital marketing expert and generates an image of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
041
FLUX
Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
146
Midjourney
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
655
Midjourney
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
138
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
456
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
152
Midjourney
acts as a digital marketing expert and generates an image of pieces of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
162
FLUX
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
132
Midjourney
An image dedicated to food photography, capturing a sumptuous roasted chicken with a tantalizing golden-brown skin. Paired with the chicken is a variety of roasted root vegetables. The photo accentuates every minute detail, from the crunchy texture of the chicken's exterior to the caramelized portions of the vegetables, set against a simple backdrop.
3755
DALL·E
Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
680
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
152
Midjourney
An image dedicated to food photography, capturing a sumptuous roasted chicken with a tantalizing golden-brown skin. Paired with the chicken is a variety of roasted root vegetables. The photo accentuates every minute detail, from the crunchy texture of the chicken's exterior to the caramelized portions of the vegetables, set against a simple backdrop.
3755
DALL·E
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile
114
Hero
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
131
Midjourney
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
138
Midjourney
Raw chicken thighs, uncooked white rice, spices, milk, and other ingredients arranged on a marble surface. Several small bowls and a glass contain the various ingredients, including curry powder, salt, peppercorns, ground herbs, cinnamon sticks, and a glass of milk. The chicken thighs are arranged on a white plate in the center of the image, with various spices and seasonings arrayed around them. White rice is in separate bowls. The lighting is bright, and the overall composition is a flat lay, displaying food items in an organized manner. The colors are natural and neutral, featuring various shades of white, beige, and off-white, alongside warm tones from the spices and ingredients.
146
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
456
Midjourney
several roasted chicken drumsticks in a dark gray bowl, crispy skin with a golden-brown hue, speckled with herbs, a mix of spices and herbs visibly adorning the chicken, a mix of dark and light brown tones, with some darker char marks in places, the chicken drumsticks are nestled closely together in the bowl, the bowl is a simple, dark gray color, natural wooden tabletop is visible in the background, warm lighting creates a pleasant atmosphere, high-key lighting illuminates the food, focus is on the chicken with good detail to the texture and color
132
Midjourney
acts as a digital marketing expert and generates an image of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
041
FLUX
several skewers of cooked chicken tikka and vegetables. The skewers are arranged on a clear glass plate, with pieces of chicken, onions, and bell peppers. The chicken is a rich, reddish-brown color with visible grill marks and spices. The vegetables are a mix of yellow and orange bell peppers and sliced onions. A sprinkle of fresh herbs, likely parsley, is visible on top of the skewers. The skewers are placed in the center of the image and are slightly angled. The plate has a decorative pattern etched on the surface. The plate sits on a light brownish-orange wooden surface. Steam or vapor is rising from the food. The lighting is warm and bright, focusing on the skewers and highlighting the textures and colors of the food. The overall atmosphere is appetizing and suggests a culinary scene. The perspective is slightly above the skewers, looking directly down at the food. The composition is focused on the food itself, with the plate and wood serving as the background.
655
Midjourney
acts as a digital marketing expert and generates an image of pieces of marinated chicken, the image must generate curiosity and interest in the product, the image apart from the chicken must include the ingredients, garlic, chili, pineapple, lemon, orange, mustard, soy sauce.--v 5.1 --no text --s 750 --q 2
162
FLUX