ROLL-UP BANNER DESIGN FORMAT: Roll-up / Pull-up banner DIMENSIONS: 85cm wide × 200cm tall DIRECTION: "CONFIDENT INFRASTRUCTURE" same visual system as website ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN PHILOSOPHY ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ This is a physical event material. It must be readable from 2-3 meters. It must work at business fairs, networking events and conferences in Southern Denmark and Northern Germany. It should feel like a confident, premium regional platform — not a generic EU project poster. NOT: EU-flag aesthetic NOT: stock photo of handshake NOT: wall of text NOT: decorative icons everywhere YES: strong typography YES: clear visual hierarchy YES: one bold visual element YES: one clear call to action ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN SYSTEM — IDENTICAL TO WEBSITE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ COLORS: Deep Navy: #0D1B2A Mid Blue: #415A77 Steel Blue: #778DA9 Cloud Grey: #E0E1DD Orange: #E86300 Warm White: #FAFAF8 Warm Cream: #F5F0E9 TYPOGRAPHY — Raleway: Logo text: 24px / 700 White Headline: 56-64px / 800 / -2px Deep Navy or White Subtext: 20px / 400 / lh 30px Body points: 18px / 400 / lh 28px CTA text: 16px / 700 uppercase QR label: 14px / 600 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ BACKGROUND STRUCTURE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TWO-ZONE BACKGROUND: TOP ZONE — top 45% of banner height: Background: Deep Navy #0D1B2A Contains: logo + headline + subtext BOTTOM ZONE — bottom 55% of banner: Background: Warm White #FAFAF8 Contains: network visual + benefit points + QR + footer TRANSITION between zones: A subtle diagonal or straight horizontal cut at the boundary. NO gradient. Clean edge. The Orange accent line 4px horizontal marks the transition point. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 1 — TOP SECTION (0–90cm from top) Background: Deep Navy #0D1B2A ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LOGO AREA — top, padding 28px: Left: "Business DE-DK" wordmark Raleway Bold 26px White Below wordmark: thin Orange 3px line width equal to wordmark Right of logo: Small label uppercase 10px Steel Blue: "SOUTHERN DENMARK NORTHERN GERMANY" Horizontal 1px #415A77 rule below entire logo area. HEADLINE AREA — below logo, padding 32px: Small eyebrow label: "DANISH–GERMAN BUSINESS NETWORK" 11px / 700 / +2px uppercase Steel Blue #778DA9 Space: 12px MAIN HEADLINE: Raleway 58px / 800 / -2px / lh 62px White: "Connect across the Danish–German border" Space: 20px SUBTEXT: Raleway 19px / 400 / lh 30px Steel Blue #778DA9: "Find companies, advisors, events and practical cases in one cross-border business network." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TRANSITION LINE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 4px solid Orange #E86300 Full banner width: 85cm This line is the only orange element in the top half. It signals the transition and anchors the eye. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 2 — BOTTOM SECTION (90–200cm) Background: Warm White #FAFAF8 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ NETWORK VISUAL — below transition line: Abstract network graph illustration. Width: full 85cm, height: ~40cm Background: transparent (sits on Warm White) Thin connection lines: 1px #E0E1DD Nodes: circles in two sizes Large nodes: 12px — Orange #E86300 and Mid Blue #415A77 Small nodes: 8px — Steel Blue #778DA9 and Cloud Grey #E0E1DD NO text labels on nodes. NO names of people or organisations. Pure abstract network topology. The graph feels organic — not geometric, not symmetric. Nodes distributed naturally across the full width. 3-4 orange nodes create visual anchors across the composition. Density: medium — not too sparse, not cluttered. Approximately 12-16 nodes total, 20-25 connection lines. The network fades slightly at the bottom edge — opacity drops to 30% at bottom of this visual zone. BENEFIT POINTS SECTION: Sits over or below the network visual. Padding: 0 40px Three rows. Each row: Left: Orange circle 10px flex-shrink: 0 margin-right: 16px Right: Text 18px / 500 Deep Navy line-height 26px Items: "Explore the network" "Meet advisors and partners" "Join events and cases" Thin 1px #E0E1DD rules between rows. Padding: 14px 0 each row. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE ZONE CRITICAL: positioned at 90-110cm from the bottom of the banner. This equals eye/hand level for an adult standing at an event. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #FFFFFF Border: 1px solid #E0E1DD Border-radius: 4px Padding: 20px 24px Width: 200px, centered LAYOUT inside QR card: Left: QR code placeholder Size: 80×80px minimum "QR CODE PLACEHOLDER" Black and white, no color Right: Text stack: "Scan to join the network" 16px / 700 Deep Navy Space: 8px "business-region.eu" 13px / 400 Orange text link style CTA BUTTON — below QR card: Full banner width minus 80px padding Background: Orange #E86300 Text: "Scan to join the network" Raleway 16px / 700 uppercase White Height: 52px Border-radius: 4px ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ FOOTER ZONE — bottom 15cm ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #F5F0E9 Warm Cream Top: 1px #E0E1DD Padding: 16px 40px Horizontal row: Left: Small Interreg logo placeholder Rectangle 80×24px #E0E1DD "Interreg" 11px Steel Blue Center: "Interreg-supported project" 11px / 600 Steel Blue uppercase Right: "DA · DE · EN" 11px / 600 Steel Blue ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LAYOUT SUMMARY — FROM TOP TO BOTTOM ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 0–10cm: Logo area (Deep Navy bg) 10–90cm: Headline + subtext (Deep Navy bg) 90cm: 4px Orange transition line 90–130cm: Network graph visual (Warm White) 130–160cm: Benefit points × 3 (Warm White) 160–175cm: QR card + CTA button (Warm White) 185–200cm: Footer strip (Warm Cream) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CRITICAL RULES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE placement: NEVER below 175cm from top. ALWAYS at 160-175cm from top. A person of average height (170cm) can scan without bending. Typography minimums for print: Headline: minimum 56px at screen = minimum 20mm in print Body text: minimum 18px at screen = minimum 7mm in print Orange used only for: — Transition line — Network node accents (3-4 nodes) — Orange bullet circles — CTA button — URL text in QR card NO gradient backgrounds NO stock photography NO EU flag imagery NO decorative icons NO text smaller than 11px on screen (= 4mm in print — absolute minimum) MARGINS: Left and right: 40px (screen) = 15mm print Top and bottom zones: 28px padding ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DELIVERABLE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ One frame: 850px × 2000px (represents 85cm × 200cm at 10px per cm) Export ready for: — Digital preview (PNG 150dpi) — Print production (PDF 300dpi) The result must feel like it belongs to the same design system as the Business DE-DK website — same colors, same typography, same confidence, same precision. Premium. Regional. Clear. Not an EU poster. Not a startup flyer. A confident cross-border business platform.
05
Hero
ROLL-UP BANNER DESIGN FORMAT: Roll-up / Pull-up banner DIMENSIONS: 85cm wide × 200cm tall DIRECTION: "CONFIDENT INFRASTRUCTURE" same visual system as website ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN PHILOSOPHY ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ This is a physical event material. It must be readable from 2-3 meters. It must work at business fairs, networking events and conferences in Southern Denmark and Northern Germany. It should feel like a confident, premium regional platform — not a generic EU project poster. NOT: EU-flag aesthetic NOT: stock photo of handshake NOT: wall of text NOT: decorative icons everywhere YES: strong typography YES: clear visual hierarchy YES: one bold visual element YES: one clear call to action ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN SYSTEM — IDENTICAL TO WEBSITE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ COLORS: Deep Navy: #0D1B2A Mid Blue: #415A77 Steel Blue: #778DA9 Cloud Grey: #E0E1DD Orange: #E86300 Warm White: #FAFAF8 Warm Cream: #F5F0E9 TYPOGRAPHY — Raleway: Logo text: 24px / 700 White Headline: 56-64px / 800 / -2px Deep Navy or White Subtext: 20px / 400 / lh 30px Body points: 18px / 400 / lh 28px CTA text: 16px / 700 uppercase QR label: 14px / 600 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ BACKGROUND STRUCTURE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TWO-ZONE BACKGROUND: TOP ZONE — top 45% of banner height: Background: Deep Navy #0D1B2A Contains: logo + headline + subtext BOTTOM ZONE — bottom 55% of banner: Background: Warm White #FAFAF8 Contains: network visual + benefit points + QR + footer TRANSITION between zones: A subtle diagonal or straight horizontal cut at the boundary. NO gradient. Clean edge. The Orange accent line 4px horizontal marks the transition point. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 1 — TOP SECTION (0–90cm from top) Background: Deep Navy #0D1B2A ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LOGO AREA — top, padding 28px: Left: "Business DE-DK" wordmark Raleway Bold 26px White Below wordmark: thin Orange 3px line width equal to wordmark Right of logo: Small label uppercase 10px Steel Blue: "SOUTHERN DENMARK NORTHERN GERMANY" Horizontal 1px #415A77 rule below entire logo area. HEADLINE AREA — below logo, padding 32px: Small eyebrow label: "DANISH–GERMAN BUSINESS NETWORK" 11px / 700 / +2px uppercase Steel Blue #778DA9 Space: 12px MAIN HEADLINE: Raleway 58px / 800 / -2px / lh 62px White: "Connect across the Danish–German border" Space: 20px SUBTEXT: Raleway 19px / 400 / lh 30px Steel Blue #778DA9: "Find companies, advisors, events and practical cases in one cross-border business network." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TRANSITION LINE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 4px solid Orange #E86300 Full banner width: 85cm This line is the only orange element in the top half. It signals the transition and anchors the eye. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 2 — BOTTOM SECTION (90–200cm) Background: Warm White #FAFAF8 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ NETWORK VISUAL — below transition line: Abstract network graph illustration. Width: full 85cm, height: ~40cm Background: transparent (sits on Warm White) Thin connection lines: 1px #E0E1DD Nodes: circles in two sizes Large nodes: 12px — Orange #E86300 and Mid Blue #415A77 Small nodes: 8px — Steel Blue #778DA9 and Cloud Grey #E0E1DD NO text labels on nodes. NO names of people or organisations. Pure abstract network topology. The graph feels organic — not geometric, not symmetric. Nodes distributed naturally across the full width. 3-4 orange nodes create visual anchors across the composition. Density: medium — not too sparse, not cluttered. Approximately 12-16 nodes total, 20-25 connection lines. The network fades slightly at the bottom edge — opacity drops to 30% at bottom of this visual zone. BENEFIT POINTS SECTION: Sits over or below the network visual. Padding: 0 40px Three rows. Each row: Left: Orange circle 10px flex-shrink: 0 margin-right: 16px Right: Text 18px / 500 Deep Navy line-height 26px Items: "Explore the network" "Meet advisors and partners" "Join events and cases" Thin 1px #E0E1DD rules between rows. Padding: 14px 0 each row. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE ZONE CRITICAL: positioned at 90-110cm from the bottom of the banner. This equals eye/hand level for an adult standing at an event. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #FFFFFF Border: 1px solid #E0E1DD Border-radius: 4px Padding: 20px 24px Width: 200px, centered LAYOUT inside QR card: Left: QR code placeholder Size: 80×80px minimum "QR CODE PLACEHOLDER" Black and white, no color Right: Text stack: "Scan to join the network" 16px / 700 Deep Navy Space: 8px "business-region.eu" 13px / 400 Orange text link style CTA BUTTON — below QR card: Full banner width minus 80px padding Background: Orange #E86300 Text: "Scan to join the network" Raleway 16px / 700 uppercase White Height: 52px Border-radius: 4px ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ FOOTER ZONE — bottom 15cm ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #F5F0E9 Warm Cream Top: 1px #E0E1DD Padding: 16px 40px Horizontal row: Left: Small Interreg logo placeholder Rectangle 80×24px #E0E1DD "Interreg" 11px Steel Blue Center: "Interreg-supported project" 11px / 600 Steel Blue uppercase Right: "DA · DE · EN" 11px / 600 Steel Blue ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LAYOUT SUMMARY — FROM TOP TO BOTTOM ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 0–10cm: Logo area (Deep Navy bg) 10–90cm: Headline + subtext (Deep Navy bg) 90cm: 4px Orange transition line 90–130cm: Network graph visual (Warm White) 130–160cm: Benefit points × 3 (Warm White) 160–175cm: QR card + CTA button (Warm White) 185–200cm: Footer strip (Warm Cream) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CRITICAL RULES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE placement: NEVER below 175cm from top. ALWAYS at 160-175cm from top. A person of average height (170cm) can scan without bending. Typography minimums for print: Headline: minimum 56px at screen = minimum 20mm in print Body text: minimum 18px at screen = minimum 7mm in print Orange used only for: — Transition line — Network node accents (3-4 nodes) — Orange bullet circles — CTA button — URL text in QR card NO gradient backgrounds NO stock photography NO EU flag imagery NO decorative icons NO text smaller than 11px on screen (= 4mm in print — absolute minimum) MARGINS: Left and right: 40px (screen) = 15mm print Top and bottom zones: 28px padding ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DELIVERABLE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ One frame: 850px × 2000px (represents 85cm × 200cm at 10px per cm) Export ready for: — Digital preview (PNG 150dpi) — Print production (PDF 300dpi) The result must feel like it belongs to the same design system as the Business DE-DK website — same colors, same typography, same confidence, same precision. Premium. Regional. Clear. Not an EU poster. Not a startup flyer. A confident cross-border business platform.
05
Hero
ROLL-UP BANNER DESIGN FORMAT: Roll-up / Pull-up banner DIMENSIONS: 85cm wide × 200cm tall DIRECTION: "CONFIDENT INFRASTRUCTURE" same visual system as website ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN PHILOSOPHY ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ This is a physical event material. It must be readable from 2-3 meters. It must work at business fairs, networking events and conferences in Southern Denmark and Northern Germany. It should feel like a confident, premium regional platform — not a generic EU project poster. NOT: EU-flag aesthetic NOT: stock photo of handshake NOT: wall of text NOT: decorative icons everywhere YES: strong typography YES: clear visual hierarchy YES: one bold visual element YES: one clear call to action ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN SYSTEM — IDENTICAL TO WEBSITE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ COLORS: Deep Navy: #0D1B2A Mid Blue: #415A77 Steel Blue: #778DA9 Cloud Grey: #E0E1DD Orange: #E86300 Warm White: #FAFAF8 Warm Cream: #F5F0E9 TYPOGRAPHY — Raleway: Logo text: 24px / 700 White Headline: 56-64px / 800 / -2px Deep Navy or White Subtext: 20px / 400 / lh 30px Body points: 18px / 400 / lh 28px CTA text: 16px / 700 uppercase QR label: 14px / 600 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ BACKGROUND STRUCTURE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TWO-ZONE BACKGROUND: TOP ZONE — top 45% of banner height: Background: Deep Navy #0D1B2A Contains: logo + headline + subtext BOTTOM ZONE — bottom 55% of banner: Background: Warm White #FAFAF8 Contains: network visual + benefit points + QR + footer TRANSITION between zones: A subtle diagonal or straight horizontal cut at the boundary. NO gradient. Clean edge. The Orange accent line 4px horizontal marks the transition point. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 1 — TOP SECTION (0–90cm from top) Background: Deep Navy #0D1B2A ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LOGO AREA — top, padding 28px: Left: "Business DE-DK" wordmark Raleway Bold 26px White Below wordmark: thin Orange 3px line width equal to wordmark Right of logo: Small label uppercase 10px Steel Blue: "SOUTHERN DENMARK NORTHERN GERMANY" Horizontal 1px #415A77 rule below entire logo area. HEADLINE AREA — below logo, padding 32px: Small eyebrow label: "DANISH–GERMAN BUSINESS NETWORK" 11px / 700 / +2px uppercase Steel Blue #778DA9 Space: 12px MAIN HEADLINE: Raleway 58px / 800 / -2px / lh 62px White: "Connect across the Danish–German border" Space: 20px SUBTEXT: Raleway 19px / 400 / lh 30px Steel Blue #778DA9: "Find companies, advisors, events and practical cases in one cross-border business network." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TRANSITION LINE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 4px solid Orange #E86300 Full banner width: 85cm This line is the only orange element in the top half. It signals the transition and anchors the eye. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 2 — BOTTOM SECTION (90–200cm) Background: Warm White #FAFAF8 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ NETWORK VISUAL — below transition line: Abstract network graph illustration. Width: full 85cm, height: ~40cm Background: transparent (sits on Warm White) Thin connection lines: 1px #E0E1DD Nodes: circles in two sizes Large nodes: 12px — Orange #E86300 and Mid Blue #415A77 Small nodes: 8px — Steel Blue #778DA9 and Cloud Grey #E0E1DD NO text labels on nodes. NO names of people or organisations. Pure abstract network topology. The graph feels organic — not geometric, not symmetric. Nodes distributed naturally across the full width. 3-4 orange nodes create visual anchors across the composition. Density: medium — not too sparse, not cluttered. Approximately 12-16 nodes total, 20-25 connection lines. The network fades slightly at the bottom edge — opacity drops to 30% at bottom of this visual zone. BENEFIT POINTS SECTION: Sits over or below the network visual. Padding: 0 40px Three rows. Each row: Left: Orange circle 10px flex-shrink: 0 margin-right: 16px Right: Text 18px / 500 Deep Navy line-height 26px Items: "Explore the network" "Meet advisors and partners" "Join events and cases" Thin 1px #E0E1DD rules between rows. Padding: 14px 0 each row. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE ZONE CRITICAL: positioned at 90-110cm from the bottom of the banner. This equals eye/hand level for an adult standing at an event. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #FFFFFF Border: 1px solid #E0E1DD Border-radius: 4px Padding: 20px 24px Width: 200px, centered LAYOUT inside QR card: Left: QR code placeholder Size: 80×80px minimum "QR CODE PLACEHOLDER" Black and white, no color Right: Text stack: "Scan to join the network" 16px / 700 Deep Navy Space: 8px "business-region.eu" 13px / 400 Orange text link style CTA BUTTON — below QR card: Full banner width minus 80px padding Background: Orange #E86300 Text: "Scan to join the network" Raleway 16px / 700 uppercase White Height: 52px Border-radius: 4px ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ FOOTER ZONE — bottom 15cm ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #F5F0E9 Warm Cream Top: 1px #E0E1DD Padding: 16px 40px Horizontal row: Left: Small Interreg logo placeholder Rectangle 80×24px #E0E1DD "Interreg" 11px Steel Blue Center: "Interreg-supported project" 11px / 600 Steel Blue uppercase Right: "DA · DE · EN" 11px / 600 Steel Blue ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LAYOUT SUMMARY — FROM TOP TO BOTTOM ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 0–10cm: Logo area (Deep Navy bg) 10–90cm: Headline + subtext (Deep Navy bg) 90cm: 4px Orange transition line 90–130cm: Network graph visual (Warm White) 130–160cm: Benefit points × 3 (Warm White) 160–175cm: QR card + CTA button (Warm White) 185–200cm: Footer strip (Warm Cream) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CRITICAL RULES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE placement: NEVER below 175cm from top. ALWAYS at 160-175cm from top. A person of average height (170cm) can scan without bending. Typography minimums for print: Headline: minimum 56px at screen = minimum 20mm in print Body text: minimum 18px at screen = minimum 7mm in print Orange used only for: — Transition line — Network node accents (3-4 nodes) — Orange bullet circles — CTA button — URL text in QR card NO gradient backgrounds NO stock photography NO EU flag imagery NO decorative icons NO text smaller than 11px on screen (= 4mm in print — absolute minimum) MARGINS: Left and right: 40px (screen) = 15mm print Top and bottom zones: 28px padding ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DELIVERABLE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ One frame: 850px × 2000px (represents 85cm × 200cm at 10px per cm) Export ready for: — Digital preview (PNG 150dpi) — Print production (PDF 300dpi) The result must feel like it belongs to the same design system as the Business DE-DK website — same colors, same typography, same confidence, same precision. Premium. Regional. Clear. Not an EU poster. Not a startup flyer. A confident cross-border business platform.
05
Hero
ROLL-UP BANNER DESIGN FORMAT: Roll-up / Pull-up banner DIMENSIONS: 85cm wide × 200cm tall DIRECTION: "CONFIDENT INFRASTRUCTURE" same visual system as website ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN PHILOSOPHY ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ This is a physical event material. It must be readable from 2-3 meters. It must work at business fairs, networking events and conferences in Southern Denmark and Northern Germany. It should feel like a confident, premium regional platform — not a generic EU project poster. NOT: EU-flag aesthetic NOT: stock photo of handshake NOT: wall of text NOT: decorative icons everywhere YES: strong typography YES: clear visual hierarchy YES: one bold visual element YES: one clear call to action ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN SYSTEM — IDENTICAL TO WEBSITE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ COLORS: Deep Navy: #0D1B2A Mid Blue: #415A77 Steel Blue: #778DA9 Cloud Grey: #E0E1DD Orange: #E86300 Warm White: #FAFAF8 Warm Cream: #F5F0E9 TYPOGRAPHY — Raleway: Logo text: 24px / 700 White Headline: 56-64px / 800 / -2px Deep Navy or White Subtext: 20px / 400 / lh 30px Body points: 18px / 400 / lh 28px CTA text: 16px / 700 uppercase QR label: 14px / 600 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ BACKGROUND STRUCTURE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TWO-ZONE BACKGROUND: TOP ZONE — top 45% of banner height: Background: Deep Navy #0D1B2A Contains: logo + headline + subtext BOTTOM ZONE — bottom 55% of banner: Background: Warm White #FAFAF8 Contains: network visual + benefit points + QR + footer TRANSITION between zones: A subtle diagonal or straight horizontal cut at the boundary. NO gradient. Clean edge. The Orange accent line 4px horizontal marks the transition point. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 1 — TOP SECTION (0–90cm from top) Background: Deep Navy #0D1B2A ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LOGO AREA — top, padding 28px: Left: "Business DE-DK" wordmark Raleway Bold 26px White Below wordmark: thin Orange 3px line width equal to wordmark Right of logo: Small label uppercase 10px Steel Blue: "SOUTHERN DENMARK NORTHERN GERMANY" Horizontal 1px #415A77 rule below entire logo area. HEADLINE AREA — below logo, padding 32px: Small eyebrow label: "DANISH–GERMAN BUSINESS NETWORK" 11px / 700 / +2px uppercase Steel Blue #778DA9 Space: 12px MAIN HEADLINE: Raleway 58px / 800 / -2px / lh 62px White: "Connect across the Danish–German border" Space: 20px SUBTEXT: Raleway 19px / 400 / lh 30px Steel Blue #778DA9: "Find companies, advisors, events and practical cases in one cross-border business network." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TRANSITION LINE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 4px solid Orange #E86300 Full banner width: 85cm This line is the only orange element in the top half. It signals the transition and anchors the eye. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 2 — BOTTOM SECTION (90–200cm) Background: Warm White #FAFAF8 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ NETWORK VISUAL — below transition line: Abstract network graph illustration. Width: full 85cm, height: ~40cm Background: transparent (sits on Warm White) Thin connection lines: 1px #E0E1DD Nodes: circles in two sizes Large nodes: 12px — Orange #E86300 and Mid Blue #415A77 Small nodes: 8px — Steel Blue #778DA9 and Cloud Grey #E0E1DD NO text labels on nodes. NO names of people or organisations. Pure abstract network topology. The graph feels organic — not geometric, not symmetric. Nodes distributed naturally across the full width. 3-4 orange nodes create visual anchors across the composition. Density: medium — not too sparse, not cluttered. Approximately 12-16 nodes total, 20-25 connection lines. The network fades slightly at the bottom edge — opacity drops to 30% at bottom of this visual zone. BENEFIT POINTS SECTION: Sits over or below the network visual. Padding: 0 40px Three rows. Each row: Left: Orange circle 10px flex-shrink: 0 margin-right: 16px Right: Text 18px / 500 Deep Navy line-height 26px Items: "Explore the network" "Meet advisors and partners" "Join events and cases" Thin 1px #E0E1DD rules between rows. Padding: 14px 0 each row. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE ZONE CRITICAL: positioned at 90-110cm from the bottom of the banner. This equals eye/hand level for an adult standing at an event. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #FFFFFF Border: 1px solid #E0E1DD Border-radius: 4px Padding: 20px 24px Width: 200px, centered LAYOUT inside QR card: Left: QR code placeholder Size: 80×80px minimum "QR CODE PLACEHOLDER" Black and white, no color Right: Text stack: "Scan to join the network" 16px / 700 Deep Navy Space: 8px "business-region.eu" 13px / 400 Orange text link style CTA BUTTON — below QR card: Full banner width minus 80px padding Background: Orange #E86300 Text: "Scan to join the network" Raleway 16px / 700 uppercase White Height: 52px Border-radius: 4px ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ FOOTER ZONE — bottom 15cm ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #F5F0E9 Warm Cream Top: 1px #E0E1DD Padding: 16px 40px Horizontal row: Left: Small Interreg logo placeholder Rectangle 80×24px #E0E1DD "Interreg" 11px Steel Blue Center: "Interreg-supported project" 11px / 600 Steel Blue uppercase Right: "DA · DE · EN" 11px / 600 Steel Blue ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LAYOUT SUMMARY — FROM TOP TO BOTTOM ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 0–10cm: Logo area (Deep Navy bg) 10–90cm: Headline + subtext (Deep Navy bg) 90cm: 4px Orange transition line 90–130cm: Network graph visual (Warm White) 130–160cm: Benefit points × 3 (Warm White) 160–175cm: QR card + CTA button (Warm White) 185–200cm: Footer strip (Warm Cream) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CRITICAL RULES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE placement: NEVER below 175cm from top. ALWAYS at 160-175cm from top. A person of average height (170cm) can scan without bending. Typography minimums for print: Headline: minimum 56px at screen = minimum 20mm in print Body text: minimum 18px at screen = minimum 7mm in print Orange used only for: — Transition line — Network node accents (3-4 nodes) — Orange bullet circles — CTA button — URL text in QR card NO gradient backgrounds NO stock photography NO EU flag imagery NO decorative icons NO text smaller than 11px on screen (= 4mm in print — absolute minimum) MARGINS: Left and right: 40px (screen) = 15mm print Top and bottom zones: 28px padding ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DELIVERABLE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ One frame: 850px × 2000px (represents 85cm × 200cm at 10px per cm) Export ready for: — Digital preview (PNG 150dpi) — Print production (PDF 300dpi) The result must feel like it belongs to the same design system as the Business DE-DK website — same colors, same typography, same confidence, same precision. Premium. Regional. Clear. Not an EU poster. Not a startup flyer. A confident cross-border business platform.
05
Hero
ROLL-UP BANNER DESIGN FORMAT: Roll-up / Pull-up banner DIMENSIONS: 85cm wide × 200cm tall DIRECTION: "CONFIDENT INFRASTRUCTURE" same visual system as website ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN PHILOSOPHY ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ This is a physical event material. It must be readable from 2-3 meters. It must work at business fairs, networking events and conferences in Southern Denmark and Northern Germany. It should feel like a confident, premium regional platform — not a generic EU project poster. NOT: EU-flag aesthetic NOT: stock photo of handshake NOT: wall of text NOT: decorative icons everywhere YES: strong typography YES: clear visual hierarchy YES: one bold visual element YES: one clear call to action ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN SYSTEM — IDENTICAL TO WEBSITE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ COLORS: Deep Navy: #0D1B2A Mid Blue: #415A77 Steel Blue: #778DA9 Cloud Grey: #E0E1DD Orange: #E86300 Warm White: #FAFAF8 Warm Cream: #F5F0E9 TYPOGRAPHY — Raleway: Logo text: 24px / 700 White Headline: 56-64px / 800 / -2px Deep Navy or White Subtext: 20px / 400 / lh 30px Body points: 18px / 400 / lh 28px CTA text: 16px / 700 uppercase QR label: 14px / 600 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ BACKGROUND STRUCTURE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TWO-ZONE BACKGROUND: TOP ZONE — top 45% of banner height: Background: Deep Navy #0D1B2A Contains: logo + headline + subtext BOTTOM ZONE — bottom 55% of banner: Background: Warm White #FAFAF8 Contains: network visual + benefit points + QR + footer TRANSITION between zones: A subtle diagonal or straight horizontal cut at the boundary. NO gradient. Clean edge. The Orange accent line 4px horizontal marks the transition point. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 1 — TOP SECTION (0–90cm from top) Background: Deep Navy #0D1B2A ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LOGO AREA — top, padding 28px: Left: "Business DE-DK" wordmark Raleway Bold 26px White Below wordmark: thin Orange 3px line width equal to wordmark Right of logo: Small label uppercase 10px Steel Blue: "SOUTHERN DENMARK NORTHERN GERMANY" Horizontal 1px #415A77 rule below entire logo area. HEADLINE AREA — below logo, padding 32px: Small eyebrow label: "DANISH–GERMAN BUSINESS NETWORK" 11px / 700 / +2px uppercase Steel Blue #778DA9 Space: 12px MAIN HEADLINE: Raleway 58px / 800 / -2px / lh 62px White: "Connect across the Danish–German border" Space: 20px SUBTEXT: Raleway 19px / 400 / lh 30px Steel Blue #778DA9: "Find companies, advisors, events and practical cases in one cross-border business network." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TRANSITION LINE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 4px solid Orange #E86300 Full banner width: 85cm This line is the only orange element in the top half. It signals the transition and anchors the eye. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 2 — BOTTOM SECTION (90–200cm) Background: Warm White #FAFAF8 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ NETWORK VISUAL — below transition line: Abstract network graph illustration. Width: full 85cm, height: ~40cm Background: transparent (sits on Warm White) Thin connection lines: 1px #E0E1DD Nodes: circles in two sizes Large nodes: 12px — Orange #E86300 and Mid Blue #415A77 Small nodes: 8px — Steel Blue #778DA9 and Cloud Grey #E0E1DD NO text labels on nodes. NO names of people or organisations. Pure abstract network topology. The graph feels organic — not geometric, not symmetric. Nodes distributed naturally across the full width. 3-4 orange nodes create visual anchors across the composition. Density: medium — not too sparse, not cluttered. Approximately 12-16 nodes total, 20-25 connection lines. The network fades slightly at the bottom edge — opacity drops to 30% at bottom of this visual zone. BENEFIT POINTS SECTION: Sits over or below the network visual. Padding: 0 40px Three rows. Each row: Left: Orange circle 10px flex-shrink: 0 margin-right: 16px Right: Text 18px / 500 Deep Navy line-height 26px Items: "Explore the network" "Meet advisors and partners" "Join events and cases" Thin 1px #E0E1DD rules between rows. Padding: 14px 0 each row. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE ZONE CRITICAL: positioned at 90-110cm from the bottom of the banner. This equals eye/hand level for an adult standing at an event. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #FFFFFF Border: 1px solid #E0E1DD Border-radius: 4px Padding: 20px 24px Width: 200px, centered LAYOUT inside QR card: Left: QR code placeholder Size: 80×80px minimum "QR CODE PLACEHOLDER" Black and white, no color Right: Text stack: "Scan to join the network" 16px / 700 Deep Navy Space: 8px "business-region.eu" 13px / 400 Orange text link style CTA BUTTON — below QR card: Full banner width minus 80px padding Background: Orange #E86300 Text: "Scan to join the network" Raleway 16px / 700 uppercase White Height: 52px Border-radius: 4px ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ FOOTER ZONE — bottom 15cm ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #F5F0E9 Warm Cream Top: 1px #E0E1DD Padding: 16px 40px Horizontal row: Left: Small Interreg logo placeholder Rectangle 80×24px #E0E1DD "Interreg" 11px Steel Blue Center: "Interreg-supported project" 11px / 600 Steel Blue uppercase Right: "DA · DE · EN" 11px / 600 Steel Blue ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LAYOUT SUMMARY — FROM TOP TO BOTTOM ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 0–10cm: Logo area (Deep Navy bg) 10–90cm: Headline + subtext (Deep Navy bg) 90cm: 4px Orange transition line 90–130cm: Network graph visual (Warm White) 130–160cm: Benefit points × 3 (Warm White) 160–175cm: QR card + CTA button (Warm White) 185–200cm: Footer strip (Warm Cream) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CRITICAL RULES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE placement: NEVER below 175cm from top. ALWAYS at 160-175cm from top. A person of average height (170cm) can scan without bending. Typography minimums for print: Headline: minimum 56px at screen = minimum 20mm in print Body text: minimum 18px at screen = minimum 7mm in print Orange used only for: — Transition line — Network node accents (3-4 nodes) — Orange bullet circles — CTA button — URL text in QR card NO gradient backgrounds NO stock photography NO EU flag imagery NO decorative icons NO text smaller than 11px on screen (= 4mm in print — absolute minimum) MARGINS: Left and right: 40px (screen) = 15mm print Top and bottom zones: 28px padding ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DELIVERABLE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ One frame: 850px × 2000px (represents 85cm × 200cm at 10px per cm) Export ready for: — Digital preview (PNG 150dpi) — Print production (PDF 300dpi) The result must feel like it belongs to the same design system as the Business DE-DK website — same colors, same typography, same confidence, same precision. Premium. Regional. Clear. Not an EU poster. Not a startup flyer. A confident cross-border business platform.
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Hero
ROLL-UP BANNER DESIGN FORMAT: Roll-up / Pull-up banner DIMENSIONS: 85cm wide × 200cm tall DIRECTION: "CONFIDENT INFRASTRUCTURE" same visual system as website ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN PHILOSOPHY ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ This is a physical event material. It must be readable from 2-3 meters. It must work at business fairs, networking events and conferences in Southern Denmark and Northern Germany. It should feel like a confident, premium regional platform — not a generic EU project poster. NOT: EU-flag aesthetic NOT: stock photo of handshake NOT: wall of text NOT: decorative icons everywhere YES: strong typography YES: clear visual hierarchy YES: one bold visual element YES: one clear call to action ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DESIGN SYSTEM — IDENTICAL TO WEBSITE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ COLORS: Deep Navy: #0D1B2A Mid Blue: #415A77 Steel Blue: #778DA9 Cloud Grey: #E0E1DD Orange: #E86300 Warm White: #FAFAF8 Warm Cream: #F5F0E9 TYPOGRAPHY — Raleway: Logo text: 24px / 700 White Headline: 56-64px / 800 / -2px Deep Navy or White Subtext: 20px / 400 / lh 30px Body points: 18px / 400 / lh 28px CTA text: 16px / 700 uppercase QR label: 14px / 600 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ BACKGROUND STRUCTURE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TWO-ZONE BACKGROUND: TOP ZONE — top 45% of banner height: Background: Deep Navy #0D1B2A Contains: logo + headline + subtext BOTTOM ZONE — bottom 55% of banner: Background: Warm White #FAFAF8 Contains: network visual + benefit points + QR + footer TRANSITION between zones: A subtle diagonal or straight horizontal cut at the boundary. NO gradient. Clean edge. The Orange accent line 4px horizontal marks the transition point. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 1 — TOP SECTION (0–90cm from top) Background: Deep Navy #0D1B2A ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LOGO AREA — top, padding 28px: Left: "Business DE-DK" wordmark Raleway Bold 26px White Below wordmark: thin Orange 3px line width equal to wordmark Right of logo: Small label uppercase 10px Steel Blue: "SOUTHERN DENMARK NORTHERN GERMANY" Horizontal 1px #415A77 rule below entire logo area. HEADLINE AREA — below logo, padding 32px: Small eyebrow label: "DANISH–GERMAN BUSINESS NETWORK" 11px / 700 / +2px uppercase Steel Blue #778DA9 Space: 12px MAIN HEADLINE: Raleway 58px / 800 / -2px / lh 62px White: "Connect across the Danish–German border" Space: 20px SUBTEXT: Raleway 19px / 400 / lh 30px Steel Blue #778DA9: "Find companies, advisors, events and practical cases in one cross-border business network." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TRANSITION LINE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 4px solid Orange #E86300 Full banner width: 85cm This line is the only orange element in the top half. It signals the transition and anchors the eye. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ZONE 2 — BOTTOM SECTION (90–200cm) Background: Warm White #FAFAF8 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ NETWORK VISUAL — below transition line: Abstract network graph illustration. Width: full 85cm, height: ~40cm Background: transparent (sits on Warm White) Thin connection lines: 1px #E0E1DD Nodes: circles in two sizes Large nodes: 12px — Orange #E86300 and Mid Blue #415A77 Small nodes: 8px — Steel Blue #778DA9 and Cloud Grey #E0E1DD NO text labels on nodes. NO names of people or organisations. Pure abstract network topology. The graph feels organic — not geometric, not symmetric. Nodes distributed naturally across the full width. 3-4 orange nodes create visual anchors across the composition. Density: medium — not too sparse, not cluttered. Approximately 12-16 nodes total, 20-25 connection lines. The network fades slightly at the bottom edge — opacity drops to 30% at bottom of this visual zone. BENEFIT POINTS SECTION: Sits over or below the network visual. Padding: 0 40px Three rows. Each row: Left: Orange circle 10px flex-shrink: 0 margin-right: 16px Right: Text 18px / 500 Deep Navy line-height 26px Items: "Explore the network" "Meet advisors and partners" "Join events and cases" Thin 1px #E0E1DD rules between rows. Padding: 14px 0 each row. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE ZONE CRITICAL: positioned at 90-110cm from the bottom of the banner. This equals eye/hand level for an adult standing at an event. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #FFFFFF Border: 1px solid #E0E1DD Border-radius: 4px Padding: 20px 24px Width: 200px, centered LAYOUT inside QR card: Left: QR code placeholder Size: 80×80px minimum "QR CODE PLACEHOLDER" Black and white, no color Right: Text stack: "Scan to join the network" 16px / 700 Deep Navy Space: 8px "business-region.eu" 13px / 400 Orange text link style CTA BUTTON — below QR card: Full banner width minus 80px padding Background: Orange #E86300 Text: "Scan to join the network" Raleway 16px / 700 uppercase White Height: 52px Border-radius: 4px ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ FOOTER ZONE — bottom 15cm ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Background: #F5F0E9 Warm Cream Top: 1px #E0E1DD Padding: 16px 40px Horizontal row: Left: Small Interreg logo placeholder Rectangle 80×24px #E0E1DD "Interreg" 11px Steel Blue Center: "Interreg-supported project" 11px / 600 Steel Blue uppercase Right: "DA · DE · EN" 11px / 600 Steel Blue ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ LAYOUT SUMMARY — FROM TOP TO BOTTOM ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 0–10cm: Logo area (Deep Navy bg) 10–90cm: Headline + subtext (Deep Navy bg) 90cm: 4px Orange transition line 90–130cm: Network graph visual (Warm White) 130–160cm: Benefit points × 3 (Warm White) 160–175cm: QR card + CTA button (Warm White) 185–200cm: Footer strip (Warm Cream) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CRITICAL RULES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QR CODE placement: NEVER below 175cm from top. ALWAYS at 160-175cm from top. A person of average height (170cm) can scan without bending. Typography minimums for print: Headline: minimum 56px at screen = minimum 20mm in print Body text: minimum 18px at screen = minimum 7mm in print Orange used only for: — Transition line — Network node accents (3-4 nodes) — Orange bullet circles — CTA button — URL text in QR card NO gradient backgrounds NO stock photography NO EU flag imagery NO decorative icons NO text smaller than 11px on screen (= 4mm in print — absolute minimum) MARGINS: Left and right: 40px (screen) = 15mm print Top and bottom zones: 28px padding ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DELIVERABLE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ One frame: 850px × 2000px (represents 85cm × 200cm at 10px per cm) Export ready for: — Digital preview (PNG 150dpi) — Print production (PDF 300dpi) The result must feel like it belongs to the same design system as the Business DE-DK website — same colors, same typography, same confidence, same precision. Premium. Regional. Clear. Not an EU poster. Not a startup flyer. A confident cross-border business platform.
05
Hero