{ "prompt": "A visually dynamic image showcasing social media engagement. The background is a modern, minimalistic office environment. The primary elements include large, recognizable icons of Facebook, Instagram, Twitter, LinkedIn, and YouTube. A smartphone and a laptop display active social media feeds with many likes, comments, and shares. Secondary elements include engagement indicators like bar or pie charts showing increased followers and interactions. Small images of diverse, happy people using their devices and interacting with content are also visible. The overall composition is bright and engaging, highlighting the effectiveness of social media management.", "style": "Modern, professional, and engaging", "aspect_ratio": "16:9", "color_palette": "Bright and tech-savvy with a focus on blue and white tones", "elements": [ { "type": "icon", "name": "Facebook", "size": "large", "position": "top-left" }, { "type": "icon", "name": "Instagram", "size": "large", "position": "top-center" }, { "type": "icon", "name": "Twitter", "size": "large", "position": "top-right" }, { "type": "icon", "name": "LinkedIn", "size": "large", "position": "center-left" }, { "type": "icon", "name": "YouTube", "size": "large", "position": "center-right" }, { "type": "device", "name": "smartphone", "display": "active social media feed", "position": "center" }, { "type": "device", "name": "laptop", "display": "active social media feed", "position": "center" }, { "type": "chart", "name": "engagement metrics", "style": "bar", "position": "right" }, { "type": "chart", "name": "engagement metrics", "style": "pie", "position": "right" }, { "type": "person", "expression": "happy", "activity": "using device", "position": "bottom" }, { "type": "person", "expression": "happy", "activity": "interacting with content", "position": "bottom" } ] }
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile
{ "prompt": "A visually dynamic image showcasing social media engagement. The background is a modern, minimalistic office environment. The primary elements include large, recognizable icons of Facebook, Instagram, Twitter, LinkedIn, and YouTube. A smartphone and a laptop display active social media feeds with many likes, comments, and shares. Secondary elements include engagement indicators like bar or pie charts showing increased followers and interactions. Small images of diverse, happy people using their devices and interacting with content are also visible. The overall composition is bright and engaging, highlighting the effectiveness of social media management.", "style": "Modern, professional, and engaging", "aspect_ratio": "16:9", "color_palette": "Bright and tech-savvy with a focus on blue and white tones", "elements": [ { "type": "icon", "name": "Facebook", "size": "large", "position": "top-left" }, { "type": "icon", "name": "Instagram", "size": "large", "position": "top-center" }, { "type": "icon", "name": "Twitter", "size": "large", "position": "top-right" }, { "type": "icon", "name": "LinkedIn", "size": "large", "position": "center-left" }, { "type": "icon", "name": "YouTube", "size": "large", "position": "center-right" }, { "type": "device", "name": "smartphone", "display": "active social media feed", "position": "center" }, { "type": "device", "name": "laptop", "display": "active social media feed", "position": "center" }, { "type": "chart", "name": "engagement metrics", "style": "bar", "position": "right" }, { "type": "chart", "name": "engagement metrics", "style": "pie", "position": "right" }, { "type": "person", "expression": "happy", "activity": "using device", "position": "bottom" }, { "type": "person", "expression": "happy", "activity": "interacting with content", "position": "bottom" } ] }
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile
{ "prompt": "A visually dynamic image showcasing social media engagement. The background is a modern, minimalistic office environment. The primary elements include large, recognizable icons of Facebook, Instagram, Twitter, LinkedIn, and YouTube. A smartphone and a laptop display active social media feeds with many likes, comments, and shares. Secondary elements include engagement indicators like bar or pie charts showing increased followers and interactions. Small images of diverse, happy people using their devices and interacting with content are also visible. The overall composition is bright and engaging, highlighting the effectiveness of social media management.", "style": "Modern, professional, and engaging", "aspect_ratio": "16:9", "color_palette": "Bright and tech-savvy with a focus on blue and white tones", "elements": [ { "type": "icon", "name": "Facebook", "size": "large", "position": "top-left" }, { "type": "icon", "name": "Instagram", "size": "large", "position": "top-center" }, { "type": "icon", "name": "Twitter", "size": "large", "position": "top-right" }, { "type": "icon", "name": "LinkedIn", "size": "large", "position": "center-left" }, { "type": "icon", "name": "YouTube", "size": "large", "position": "center-right" }, { "type": "device", "name": "smartphone", "display": "active social media feed", "position": "center" }, { "type": "device", "name": "laptop", "display": "active social media feed", "position": "center" }, { "type": "chart", "name": "engagement metrics", "style": "bar", "position": "right" }, { "type": "chart", "name": "engagement metrics", "style": "pie", "position": "right" }, { "type": "person", "expression": "happy", "activity": "using device", "position": "bottom" }, { "type": "person", "expression": "happy", "activity": "interacting with content", "position": "bottom" } ] }
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile
{ "prompt": "A visually dynamic image showcasing social media engagement. The background is a modern, minimalistic office environment. The primary elements include large, recognizable icons of Facebook, Instagram, Twitter, LinkedIn, and YouTube. A smartphone and a laptop display active social media feeds with many likes, comments, and shares. Secondary elements include engagement indicators like bar or pie charts showing increased followers and interactions. Small images of diverse, happy people using their devices and interacting with content are also visible. The overall composition is bright and engaging, highlighting the effectiveness of social media management.", "style": "Modern, professional, and engaging", "aspect_ratio": "16:9", "color_palette": "Bright and tech-savvy with a focus on blue and white tones", "elements": [ { "type": "icon", "name": "Facebook", "size": "large", "position": "top-left" }, { "type": "icon", "name": "Instagram", "size": "large", "position": "top-center" }, { "type": "icon", "name": "Twitter", "size": "large", "position": "top-right" }, { "type": "icon", "name": "LinkedIn", "size": "large", "position": "center-left" }, { "type": "icon", "name": "YouTube", "size": "large", "position": "center-right" }, { "type": "device", "name": "smartphone", "display": "active social media feed", "position": "center" }, { "type": "device", "name": "laptop", "display": "active social media feed", "position": "center" }, { "type": "chart", "name": "engagement metrics", "style": "bar", "position": "right" }, { "type": "chart", "name": "engagement metrics", "style": "pie", "position": "right" }, { "type": "person", "expression": "happy", "activity": "using device", "position": "bottom" }, { "type": "person", "expression": "happy", "activity": "interacting with content", "position": "bottom" } ] }
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile
{ "prompt": "A visually dynamic image showcasing social media engagement. The background is a modern, minimalistic office environment. The primary elements include large, recognizable icons of Facebook, Instagram, Twitter, LinkedIn, and YouTube. A smartphone and a laptop display active social media feeds with many likes, comments, and shares. Secondary elements include engagement indicators like bar or pie charts showing increased followers and interactions. Small images of diverse, happy people using their devices and interacting with content are also visible. The overall composition is bright and engaging, highlighting the effectiveness of social media management.", "style": "Modern, professional, and engaging", "aspect_ratio": "16:9", "color_palette": "Bright and tech-savvy with a focus on blue and white tones", "elements": [ { "type": "icon", "name": "Facebook", "size": "large", "position": "top-left" }, { "type": "icon", "name": "Instagram", "size": "large", "position": "top-center" }, { "type": "icon", "name": "Twitter", "size": "large", "position": "top-right" }, { "type": "icon", "name": "LinkedIn", "size": "large", "position": "center-left" }, { "type": "icon", "name": "YouTube", "size": "large", "position": "center-right" }, { "type": "device", "name": "smartphone", "display": "active social media feed", "position": "center" }, { "type": "device", "name": "laptop", "display": "active social media feed", "position": "center" }, { "type": "chart", "name": "engagement metrics", "style": "bar", "position": "right" }, { "type": "chart", "name": "engagement metrics", "style": "pie", "position": "right" }, { "type": "person", "expression": "happy", "activity": "using device", "position": "bottom" }, { "type": "person", "expression": "happy", "activity": "interacting with content", "position": "bottom" } ] }
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile
{ "prompt": "A visually dynamic image showcasing social media engagement. The background is a modern, minimalistic office environment. The primary elements include large, recognizable icons of Facebook, Instagram, Twitter, LinkedIn, and YouTube. A smartphone and a laptop display active social media feeds with many likes, comments, and shares. Secondary elements include engagement indicators like bar or pie charts showing increased followers and interactions. Small images of diverse, happy people using their devices and interacting with content are also visible. The overall composition is bright and engaging, highlighting the effectiveness of social media management.", "style": "Modern, professional, and engaging", "aspect_ratio": "16:9", "color_palette": "Bright and tech-savvy with a focus on blue and white tones", "elements": [ { "type": "icon", "name": "Facebook", "size": "large", "position": "top-left" }, { "type": "icon", "name": "Instagram", "size": "large", "position": "top-center" }, { "type": "icon", "name": "Twitter", "size": "large", "position": "top-right" }, { "type": "icon", "name": "LinkedIn", "size": "large", "position": "center-left" }, { "type": "icon", "name": "YouTube", "size": "large", "position": "center-right" }, { "type": "device", "name": "smartphone", "display": "active social media feed", "position": "center" }, { "type": "device", "name": "laptop", "display": "active social media feed", "position": "center" }, { "type": "chart", "name": "engagement metrics", "style": "bar", "position": "right" }, { "type": "chart", "name": "engagement metrics", "style": "pie", "position": "right" }, { "type": "person", "expression": "happy", "activity": "using device", "position": "bottom" }, { "type": "person", "expression": "happy", "activity": "interacting with content", "position": "bottom" } ] }
# CREATIVE BRIEF: Hero Image Asset ## "Expiring Tomorrow? Dinner in 15 Minutes" Campaign --- ## IMAGE PURPOSE Hero image for EDM email — positioned directly below header to immediately visualize the finished dish and create appetite appeal. --- ## VISUAL CONCEPT **"The Moment Before The First Bite"** — An overhead flat-lay shot capturing the finished Pineapple Chicken Stir-Fry with dramatic, warm, appetizing lighting. --- ## SHOT COMPOSITION ### Primary Elements (MUST INCLUDE): 1. **Main Dish:** Pineapple Chicken Stir-Fry served over LPD Jasmine Rice in a white or neutral ceramic bowl (center-right placement) 2. **Jar of Pineapple Paste:** Half-open jar positioned top-left, showing the paste inside — clearly the hero product 3. **LPD Noodles:** One unopened pack of LPD Instant Noodles (top-right corner) — shows the bundle 4. **Ingredients Scattered:** Raw chicken cube, sliced red bell pepper, onion slices (top of frame) — shows simplicity 5. **Utensils:** Chopsticks resting on bowl rim ### Secondary Elements (SUPPORTING): - Neutral linen cloth or matte beige surface (not white — slightly warmer) - Small white ceramic spoon beside bowl - Fresh red chilli slice on the rim for color pop - Garlic clove or two scattered casually - Water droplets on jar to show freshness ### DO NOT INCLUDE: - Branded logos (unless very subtle) - Text or typography overlays - Busy background clutter - Bright artificial lighting (looks cheap) --- ## COLOR PALETTE **Dominant Warm Tones:** - Golden-amber (pineapple paste, finished dish) - Creamy white/off-white (rice, bowl) - Deep red (bell pepper, chilli) - Soft brown (linen, surface) **Accent Colors:** - Vibrant green (fresh herbs if added for garnish) **Avoid:** - Cool blues or purples - Overly bright or saturated colors - Harsh shadows --- ## LIGHTING & MOOD **Lighting Direction:** - Soft natural or diffused warm light from top-left - Create gentle shadows (not dramatic/harsh) - Slight rim lighting on jar to make it glow **Mood:** - Warm, inviting, homey - Slightly premium but approachable - Urgency through composition (ingredients arranged, dish ready) - NOT sterile or overly styled — should feel real, achievable --- ## TECHNICAL SPECS **Format:** JPG or PNG (transparent background optional) **Dimensions:** 600px wide × 320px tall (matches EDM hero section) **Resolution:** 72 DPI (web-optimized) **File Size:** < 200KB (fast email load) --- ## EMOTIONAL TRIGGERS TO HIT ✓ **"I can do this in 15 minutes"** — Simple, achievable setup ✓ **"That looks delicious"** — Appetite appeal (golden color, fresh ingredients) ✓ **"I have these at home"** — Recognizable, pantry-friendly ingredients visible ✓ **"Don't waste the jar"** — Paste is featured, almost glorified, not hidden --- ## SHOT REFERENCE / INSPIRATION Look for: - Food photography that feels editorial but accessible (not Instagram-filtered) - Warm overhead flatlays (food blogs, recipe sites, premium snack packaging) - Example aesthetic: Bon Appétit recipe photography, Serious Eats hero images --- ## WHAT THE IMAGE MUST COMMUNICATE 1. **This dish is simple & fast** (clear ingredients, minimal items) 2. **It looks great** (appetite appeal — color, plating, freshness) 3. **The paste is the star** (jar visible, featured) 4. **You have everything you need** (LPD products visible in shot) --- ## NEXT STEPS - Commission from food photographer or AI image generator (Midjourney/DALL-E with this brief) - Test image in EDM template before final send - Ensure image compresses well and loads fast on mobile