2 months ago
We are looking for a creative and experienced logo designer to redesign the logo of our children’s clothing brand Fuchs & Kiwi. The current logo has strong recognition, but we want to modernize its appearance while keeping its playful and approachable character. The new logo should: • Retain a high level of recognition (reference: current logo) • Look modern and sustainable, appealing to conscious consumers • Be child-friendly and warm, but not overly cartoonish • Spark curiosity and suggest that the brand offers more than meets the eye • Be scalable and versatile for online shop, clothing labels, packaging, etc. We are a well-known niche brand in the German market, currently expanding internationally. The visual identity needs to reflect trust, playfulness, and growth potential. About Fuchs & Kiwi Fuchs & Kiwi is a beloved children’s clothing brand from Germany with a strong niche following. Our collections are designed to be playful, practical, and sustainable, appealing to parents who value both aesthetics and ethical production. What sets us apart: • Values: We build trust through reliability, fair pricing, and innovation. Our work is defined by proactivity (zuvorkommend), high quality, and long-term partnerships with stakeholders. • Origin & Quality: While we have roots in German craftsmanship (“Made in Germany”), we are open to global growth and scalable production solutions – without compromising on core values. • Vision: We aim to reduce overhead and boost throughput via automation and a refined product range. The logo is part of a broader move toward modernizing our brand presence and reaching international markets. • Communication Style: We value clarity, empathy, and transparency. We see this project as a creative collaboration and appreciate partners who share a sense of ownership and joy in shaping a meaningful brand. Project Terms & Conditions By participating in this contest, all applicants agree to the following terms: 1. Ownership & Usage Rights • The winning submission becomes the exclusive property of Fuchs & Kiwi (represented by Max Witte). • The winner grants full, unlimited, and worldwide rights to use, modify, reproduce, and distribute the logo for any purpose (commercial or non-commercial), across all media and formats (digital, print, packaging, embroidery, etc.). • No royalties, future usage fees, or license restrictions will apply. • The winning designer agrees not to reuse or resell the logo or its components. 2. Originality • All submitted designs must be original work. No stock graphics, templates, or AI-generated content without proper licensing and disclosure. • Entries must not infringe on any copyrights, trademarks, or third-party rights. • By submitting a design, you confirm that you hold full rights to all components of the design. 3. Delivery Requirements • The winner must provide the final logo in the following formats: • Vector files: .AI, .EPS, and .PDF • Web files: .SVG, .PNG (transparent background), .JPG • Color variations: full color, black, white, inverted • Optional: favicon, brand icon, and mockups (shop, label, packaging) • All fonts used must be: • Free for commercial use, or • Delivered with a valid commercial license, or • Custom-drawn (with exclusive rights) 4. Timeline • Once a winner is selected, delivery of the final files must be completed within 7 calendar days, unless agreed otherwise. 5. Confidentiality & Exclusivity • All entries will be treated as confidential during the contest period. • The winning designer agrees to exclusive use of the design by Fuchs & Kiwi. • You may present the final work in your portfolio after public brand launch, with written approval. 6. Communication & Collaboration • We value respectful and open communication. If selected as a finalist, you may be asked for small refinements (e.g., spacing, font weight, color tuning). • Please respond within 48 hours if contacted during the decision period. 7. Guarantee & Final Payment • The contest is guaranteed: One winner will be selected, and the full prize will be paid. • No further compensation or claims can be made after full payment and delivery.
