We are seeking a highly skilled and experienced Marketing Strategist to join our e-learning business team. The ideal candidate will be tasked with developing a comprehensive digital marketing strategy and roadmap to enhance our brand presence, attract and engage learners, and ultimately drive business growth. This role requires a deep understanding of the EMEA (Europe, Middle East, and Africa) market dynamics in the e-learning industry, expertise in SEO, keyword research, ad account management, and the ability to work effectively with ad agencies and content production consultants.
Responsibilities:
- Digital Marketing Strategy Development: Craft a detailed digital marketing strategy, including goals, target audience analysis, channels, and tactics specific to the EMEA region's e-learning sector.
- Budget Management: Allocate and manage the marketing budget efficiently across various digital channels to maximize ROI.
- SEO and Keywords: Implement and manage SEO strategies, conduct keyword research to optimize content and improve search engine rankings.
- Ads Account Management: Oversee and manage ad accounts, plan and execute PPC campaigns, monitor performance, and adjust strategies as needed.
- Liaison with Agencies and Consultants: Work closely with ad agencies and content production consultants to ensure high-quality marketing materials that align with our brand and strategy.
- Vendor Assessment: Conduct thorough assessments of potential vendors and partners to ensure they meet our quality standards and can help us achieve our strategic goals.
- Meeting Participation: Attend and contribute to meetings with consultants and internal teams, providing marketing insights and updates.
Requirements:
- Proven experience in developing and implementing digital marketing strategies, preferably in the e-learning or education sector.
- Strong understanding of the EMEA market dynamics and how they impact the e-learning industry.
- Expertise in SEO, keyword research, and Google Ads management.
- Experience working with ad agencies, content production consultants, and managing vendor relationships.
- Excellent analytical skills to measure and report on campaign performance and marketing effectiveness.
- Creative thinker with a proactive approach to problem-solving and strategy optimization.
- Strong communication skills, with the ability to clearly articulate ideas and strategies to stakeholders and team members.
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