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dc8d9f7ab17
posted about 2 months ago
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The logo for the “Grapes of Change” project should visually reflect the project’s core mission: promoting gender equality and tackling gender-based violence within the wine industry across Europe.
The logo must strike a balance between symbolism and clarity,
aligning with the project's values and reaching a wide,
diverse European audience.
Tone and mood:
The logo should evoke a sense of dignity,
empowerment,
and transformation.
It should feel strong yet graceful,
inclusive,
and human-centered,
with a touch of organic warmth—without leaning into clichés or overly corporate aesthetics.
Symbolic suggestions
(not prescriptive)
:
We are open to symbolic interpretations that resonate with the name of the project,
such as the metaphor of growth or renewal
(e.g. vines, grapes)
or female strength.
However,
these elements should be integrated subtly and thoughtfully—e.
g.
flowing forms inspired by vines or hair,
or abstract human shapes,
rather than literal or cartoonish representations.
Target audience:
The logo will be seen by stakeholders in both the wine and gender advocacy sectors,
including NGOs,
policy-makers,
businesses,
and communities.
It should therefore avoid looking too abstract,
minimalistic,
or cold—it needs to connect emotionally and feel purposeful,
not decorative.
Do not include:
- Overly abstract geometric marks without clear meaning
- Generic “NGO” symbols
(e.g. random hands, globes, hearts)
- Corporate minimalism or startup-style icons
- Stereotypical representations of femininity
(e.g. high heels, lipstick, flowers)
Output and usage:
The logo will be used across digital platforms,
reports,
training materials,
and events.
It must work in both color and monochrome formats and be legible at small sizes.
Generation parameters
Model used
Prompt category
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