Upwork is hiring a Google Ads & Google Analytics 4 Specialist

Google Ads & Google Analytics 4 Specialist

Upwork  ·  US  ·  $31k/yr - $62k/yr
over 1 year ago

We are looking for a Google Analytics 4 / Google Ads Specialist with the following technical and digital marketing skills and experience.

- Experience with new Google Analytics 4 integration/setup/management, Google Tag Manager, and Google Ads

- Proven experience in managing and optimizing Google Ads campaigns across different platforms

- Strong understanding of Google Analytics 4, with expert ability to integrate with corporate website, and the ability to extract meaningful insights from data

- Proficient in SEM/SEO keyword research and targeting, campaign optimization techniques, and A/B testing methodologies

- Expertise with Google Tag Manager, conversion tracking, and attribution modeling

- Good written and verbal communication skills, with the ability to present complex data in a clear and concise manner

- Detail-oriented mindset with exceptional time management and organizational skills

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