Upwork is hiring a Integrated Creative

WIP (Works In Progress) is a dynamic and innovative publication that operates at the nexus of storytelling and strategic marketing, with a special emphasis on cultural heritage and the transformative impact of generative AI on the creative industry. We are dedicated to amplifying underrepresented creative projects and fostering a deeper community understanding of topics highly relevant to creatives, including the evolving role and implications of generative AI in the artistic and creative spheres. Our mission is not only to be a voice for diverse narratives but also to serve as an educational platform, sparking insightful discussions and enlightening our audience on the multifaceted nature of the creative world..

Responsibilities:

As an Integrated Creative at WIP, you will play a pivotal role in shaping the brand’s creative direction and narrative. Your key responsibilities will include:

Guiding the development of assigned creative teams and overseeing the workflow of creative resources.

Developing and pitching innovative creative strategies and concepts to internal teams and collaborators.

Supervising all production work to ensure adherence to quality standards and fulfillment of project goals.

Crafting compelling narratives around topics related to the creative industry such as the impact of AI in the creative space

Creating engaging and viral content designed to grow the brand’s following and attract earned media from reputable outlets.

Collaborating with our creative agencies based in Manila and India to develop brand foundations, visuals, and content.

Qualifications:

Proven experience in a creative role, with a strong portfolio showcasing your work.

Proficiency in strategic marketing language and familiarity with industry jargon and buzzwords.

Strong storytelling skills with the ability to craft narratives around intricate themes.

A passion for exploring diverse cultural narratives, particularly in performance art, Bharatanatyam, and classical Indian texts like the Ramayana.

Ability to work collaboratively with internal teams and external agencies.

Excellent communication and presentation skills.

Adaptability and willingness to embrace the evolving landscape of the creative industry.