Upwork is hiring a US Fashion Marketing Research

Responsibilities:

1. Conduct online and offline market surveys every two weeks to every month and output survey reports;

Offline: including but not limited to visiting local large business districts/beaches/hot springs and other places three times a week to conduct onsite research, recording fashion industry-related trends and changes, in the form of text and pictures; and observing local store displays and activities, store environment, product style, design and functionality; as well as retail stores consumers’ shopping enthusiasm, shopping categories, age, etc.;

Online: including but not limited to paying attention to online fashion industry-related dynamics and trend changes; and online competitive brand activities, page design, promotion, etc.; as well as the brands, categories, popular topics, topic trend, etc. that consumers focus on;

2. At the end of each visit, relevant reports and explanations must be submitted within the specified time, with text descriptions of relevant content, conclusions and any attachments;

3. Researchers need to respond quickly and provide relevant required information for emergencies/highly time-sensitive events.

4. Locations: San Diego, New York, Miami, Charlotte

Qualifications:

1. Professional background: No requirement, those who are engaged in the apparel industry, have fashion and marketing related background will be a plus;

2. Shopping/lifestyle habits: Familiar with local shopping districts, downtown and other areas; have the habit of regularly using social media and online shopping; frequently go online/online to purchase fashionable clothing categories, including swimsuits and ready-made clothing will be a plus;

3. Fashion sense needs: focus on fashion, clothing, shopping, styling and other fields; those who are familiar with swimwear, ready-to-wear and other fields are preferred;

4. Office skills: Ability to use MS office software;

5. Others: High sensitivity to current trendy topics; strong sense of responsibility and good communication skills, bilingual in Chinese is a big plus;