Upwork is hiring a Strategic Branding Advisor & GenAI Expert

🌐 Project Vision:

We are seeking a visionary Generative AI Specialist to craft a brand kit and strategy for our AI Startup (SaaS) via an extensive collection of AI-generated visuals and consulting that will form the backbone of our revamped brand identity.

This project is intended for an individual who possesses business expertise especially in regards to go-to-market and Generative AI who can merge the power of AI with strategy, innovative design concepts and branding strategy to produce a comprehensive suite of images and brand kit that resonate with our brand's core values.

🎯 What We Need:

A track record of success in Generative AI, with a portfolio that includes large-scale AI-projects.

Deep understanding and hands-on experience with AI and machine learning frameworks (Dall-E, MidJourney, Stable Diffusion, etc.).

Proficiency in teaching usage for non-professional users.

A strong grasp of business strategy and go-to marketing relating to startups.

In-depth expertise in Generative AI specific to images.

The ability to create a cohesive visual language across multiple platforms and media.

🔥 Your Role:

You will be responsible for:

Generating an AI generated Brand-Kit encompassing all standard elements of a brand kit, including logo, company documents, social media presence etc.

Generating a cohesive set of 30+ high-quality, AI-driven images that encapsulate our brand's narrative.

Crafting an additional series of 15+ smaller, thematic visuals for use in digital and print media.

Developing a creative AI strategy that aligns with our brand guidelines and marketing objectives.

Producing a dynamic visual identity that can be adapted across various formats and channels.

Provide a teaching session to our team on how to use GenAI to take the above work further into the future.

We're excited to collaborate with a forward-thinking designer and/or GenAI Specialist who is ready to redefine our brand's visual language through the power of generative AI and teach us about this exciting technology. If you are driven by innovation and ready to create something extraordinary, we look forward to your application.