Upwork is hiring a Marketing Executive (Part-Time)

Marketing Executive (Part-Time)

Upwork  ·  US  ·  $52k/yr - $73k/yr
over 1 year ago

Title: Marketing Executive (Part-Time)

$25-$35/hr

Primary Responsibilities:

1. Content Creation:

- Develop compelling and engaging content for various platforms, including social media, emailers, and website pages.

- Craft creative and impactful messages to effectively communicate the brand's story and key messages.

- Collaborate with design teams to create visually appealing and cohesive content.

2. Social Media Management:

- Manage and execute social media strategies across different platforms.

- Monitor social media channels for trends, opportunities, and engagement.

- Analyze and report on the performance of social media campaigns.

3. Email Marketing:

- Plan, create, and execute email campaigns to nurture leads and engage existing customers.

- Segment email lists to deliver targeted content to specific audiences.

- Monitor email performance metrics and optimize campaigns for better results.

4. Website Content Management:

- Ensure the website content is up-to-date, relevant, and aligns with the overall marketing strategy.

- Collaborate with web development teams to implement changes and improvements.

- Optimize website content for SEO to improve visibility and ranking.

Secondary Responsibilities:

5. Event Coordination and Management:

- Collaborate with event organizers to plan and execute marketing activities for events.

- Coordinate logistics, promotions, and materials for successful event execution.

- Evaluate the success of events and provide insights for future improvements.

6. Cross-functional Collaboration:

- Work closely with other departments, such as sales and product teams, to align marketing strategies with overall business goals.

- Collaborate with external partners, agencies, and vendors as needed.

Qualifications:

- Bachelor's degree in Marketing, Communications, or related field.

- Proven experience in content creation for digital marketing.

- Familiarity with social media platforms and their best practices.

- Strong written and verbal communication skills.

- Experience in event coordination and management is a plus.

- Ability to multitask and work in a fast-paced environment.

Job is closed

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