Upwork is hiring a Consumer Behaviour + Market Research Consultant - Consumer Psychology + Branding

Hi!

I'm looking for some brief consultations on the art of market research on consumer behaviour. These needs to be direct startegies which can be replicated in any product launch to define the target market and assess their purchasing behaviour...

and then how to respond moving into product development

This is for an eCommerce company.

To cover:

1. Strategies for uncovering the target market (demographics)...

2. How to understand their wants, needs and fears

3. How to translate that into product and brand development

4. How to draw on competitors for this information

5. Best websites to use

6. Methods of building brands around this information

7. Things to avoid

8. Ways of testing if we've 'Hit the mark' with our research

9. Ways to test if we've ''hit the mark'' after our brand concept is drawn up

10. Way to ensure we've ''hit the mark'' once ou product is developed

11. How to assure we've got the right market, how to ensure we havent got the right market or the market demogrpahic hasnt shifted post-launch

12. Areas of eCommerce where consumer behaviour research is best utilised - ie, Web Development (CRO), Marketing etc etc - any specific ways to conduct research in these areas?

Looking forward to hearing from you! Lots to learn. I am looking to launch multiple products across a number of niches, with the strategies here at the core of what we do.

Thanks

Wil