Upwork is hiring a European Market Research

European Market Research

Upwork  ·  US  ·  $19k/yr - $62k/yr
over 1 year ago

I work for an eSign company and I need more market research support due to a strict and upcoming timeline! There's definitely opportunity for future projects.

I need to understand the European Market, specifically Denmark, Norway, Finland, Sweden, and Iceland by January 3rd, 2024.

I need to answer the following for each country's market:

Market Overview

- eSign Market Size & Growth Rate (What is the 2024 size of this market? What is the projected growth rate? What is the market size 5 years from now?)

- Trends & Patterns

- Digital adoption (Understand the level of digital transformation in these countries and how eSignature fits in this landscape)

- Legislation (Investigate the legal acceptance and regulatory framework for eSignatures across European countries (e.g., eIDAS regulation in the EU)

Competitive Landscape

- Competitor Analysis (Who are the major players in each country? What is their market share, pricing strategies, strengths, weaknesses, and unique selling propositions)

- Industry Adoption (Evaluate which industries or sectors within European markets are adopting eSignature solutions and to what extent)

Customer Segmentation

- Business Segments (Segment potential customers based on business sizes (SMEs, enterprises), industries, and specific use cases (real estate, legal, finance, etc.)). Rank these segments as well based on potential revenue opportunities.

-- Identify buyer and user personas for these segments

- Compliance Needs (Understand specific compliance and security requirements of different industries or countries regarding electronic signatures. "If we do these xx things, we can push in xyz countries")

Sales Performance Assessment

- Regional Performance (Assess the current sales performance of eSign in various European regions or countries)

- Customer Retention (Analyze customer satisfaction, retention rates, and reasons behind churn in different markets)

SWOT Analysis

- Strengths (Identify what sets eSign apart in the European market)

- Weaknesses or Limitations (Understand any gaps or limitations eSign might have in certain European markets)

- Opportunities and Threats (Explore emerging opportunities (e.g., new regulations favoring eSignatures) and potential threats (new competitors, changing regulations))

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