As the Marketing Manager for our training app, I am reaching out to seek your expertise in refining our Key Performance Indicator (KPI) reports on the Amplitude platform and provide hands-on coaching to our team in planning and executing effective reports. While we have established basic metrics, we aim to enhance our understanding of user engagement and optimize our strategies based on actionable insights.
Below are the specific KPIs we are looking to incorporate into our reports:
1. Free vs. Paid Users on CORE365:
Measure the number of free and paid users utilizing the CORE365 module.
Calculate the percentage of CORE365 users against our total user base.
2. Engagement with Featured Content and Latest Power Monkey Videos:
Track the number of users engaging with Featured Content and the Latest Power Monkey Videos.
Analyze the frequency and duration of user interactions with this content.
3. Program Assessments:
Determine how many users initiated and successfully completed program assessments.
Identify any trends or patterns in assessment completion rates.
4. Popular Programs:
Identify and rank the most popular training programs among users.
5. Program Levels Distribution:
Analyze the distribution of users across different levels within each program.
6. Assessment Restart Rate:
Measure the percentage of users who restart assessments before completion.
7. Progression Analysis:
Track user progression through each program.
Identify potential sticking points and assess whether they correlate with specific program levels.
8. Completion of Multiple Programs:
Determine how many users have successfully completed multiple training programs.
9. Popular Exercises (Favorited):
Identify and rank the exercises that are most favorited by users.
10. Profile and App Interaction:
Review the number of users accessing and reviewing their profiles and app information.
Monitor user activity related to sharing the app with others.
Your assistance in creating detailed reports for these KPIs will significantly contribute to our understanding of user behavior and inform strategic decisions. Please provide guidance on the specific Amplitude features and methodologies that can be employed to capture this data effectively.
We appreciate your support in optimizing our use of the Amplitude platform and look forward to the valuable insights that will emerge from these enhanced KPI reports.
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