Looking for a Market Researcher with expertise in determining the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) for a consumer product. The ideal candidate should have a proven track record of conducting similar market research and presenting actionable insights based on their findings.
Responsibilities:
Conduct both primary and secondary research to acquire relevant data points, with a focus on the US market.
Calculate the TAM, SAM, and SOM for the product segment.
Compile a comprehensive report detailing the research methodology, data sources, results, and actionable recommendations.
Qualifications:
Demonstrated experience in market research and analysis.
Proficiency in analytical and data visualization tools.
Strong communication and documentation skills.
Ability to adhere to deadlines while delivering high-quality outcomes.
Candidates interested in this role should share examples of similar projects they've worked on and their approach to determining TAM, SAM, and SOM.
Likely to engage the successful consultant again in the future. Project is in very early stages.
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