We are seeking a highly skilled and experienced Data Scientist to join our marketing team. The ideal candidate will be proficient in analyzing and reporting marketing data, with a knack for translating complex data into actionable insights. As a Data Scientist you will play a key role in shaping our marketing strategies and decisions.
Key Responsibilities:
Develop and implement advanced data analysis, data mining, and data visualization techniques to analyze marketing data.
Create and maintain comprehensive marketing reports and dashboards for regular tracking of marketing performance metrics.
Collaborate with marketing teams to understand their data needs and provide analytical support for marketing campaigns.
Utilize statistical modeling techniques to forecast marketing trends and assess the effectiveness of marketing strategies.
Conduct A/B testing and other experimental designs to optimize marketing efforts.
Present complex data insights in a clear and understandable manner to stakeholders at all levels of the organization.
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