We are seeking a skilled Freelance ASO Specialist to enhance the visibility and download rates of our client's apps on global app stores (for iOS and Android). The ideal candidate will have proven experience in ASO, with a strong understanding of digital marketing, keyword research, and analytics. This role requires a dedicated individual who can work autonomously while effectively communicating progress and insights.
Responsibilities:
- Conduct comprehensive keyword research and optimization to improve app search rankings.
- Optimize app store content, including titles, descriptions, and visual assets, to increase visibility and conversion rates.
- Propose best practices for ratings and reviews management, defining strategies to boost positive feedback and address negative comments.
- Propose conversion rate optimization (CRO) on app store pages to enhance download rates.
- Monitor and report on app performance metrics, providing weekly and monthly updates.
- Localize app store listings for different markets to ensure global reach and relevance.
- Collaborate on external promotion strategies, including link building and social media marketing, to drive app downloads.
- Provide ongoing optimization based on app performance data, market trends, and user feedback.
Milestones:
1 - Audit and Strategy Development (Week 1): Complete an ASO audit for 2 apps in a specific market and develop a detailed optimization strategy (including best practices for visual and content optimization + ratings and reviews management).
2 - Keyword Research and Initial Optimization (Week 2): Deliver a list of targeted keywords and recommendations for initial optimizations.
This process will be applied to 6 different markets, a total of 12 apps (2 apps per market). In each market, consider App Store (iOS) and Google Play (Android).
Compensation:
- Payment will be milestone-based, with specific amounts to be discussed and agreed upon before project initiation.
- Milestone payments will be released upon successful completion and client approval of each phase.
Requirements:
- Proven experience in ASO and digital marketing.
- Strong analytical skills and experience with app analytics tools.
- Excellent communication and reporting abilities.
- Ability to work autonomously and meet tight deadlines.
Application Process:
Please submit your resume, portfolio of relevant ASO projects, and a brief cover letter explaining why you're the best fit for this project.
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