GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, brand communications, performance marketing and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency has since been named Ad Age Data and Analytics Agency of the Year and Adweek’s Breakthrough Media Agency of the Year.
We work with Chipotle, Hard Rock, MilkPEP, H&R Block, Dropbox, Hertz and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has nine offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, Bengaluru and Singapore. GALE embraces a hybrid, flexible workplace with employees asked to attend the office three days per week.
As a global agency, we are currently hiring across multiple locations within North America, please apply today to learn more. You can check our office locations here.
Your Impact
We are looking for an experienced Senior Associate to add to our in-house primary consumer and customer experience research team.
As a Senior Associate, Consumer Insights, you will be joining a small-but-mighty team of experienced quantitative and qualitative researchers. You will work closely with Senior Managers in the Consumer Insights team to design and draw insights from a wide variety of marketing research methodologies. You will take the lead on day-to-day management of in-flight projects, ensuring we get the data we need, on time and on budget.
You will be staffed on multiple projects concurrently, ensuring a fast learning curve. You’ll build skills in breaking down client business problems, using various analytics platforms and processes to identify relevant solutions, and distilling recommendations into engaging storylines.
From project to project, you may find yourself collaborating with – and learning from – peers and leaders from other domains at GALE, including Data Science, Marketing Strategy, User Experience Design, Media Planning and Performance Analytics. You will get a chance to try your hand at projects as diverse as Cluster Analysis to inform target audiences, Segment Personification to inform creative briefs, and Journey Mapping to inform user experience designs.
What you will be doing?
- Sitting in on briefs with senior account leaders as they fill in the team on the next big business challenge GALE has been hired to help with
- Spitballing with Managers in the Consumer Insights team about different research approaches to fill insight gaps and test hypotheses
- Getting familiar with a range of custom research methodologies, analytics platforms and syndicated data sets
- Leading desk research to recommend how to tailor survey methodologies/questionnaires to our client's industries and business challenges
- Getting our research platforms set up and ready to invite participants to research – including programming surveys in Alchemy, uploading user testing tasks into Usertesting.com, preparing Zoom links with recording and transcription services to conduct one-on-one interviews
- Coordinating with research panel partners to recruit research participants to our studies, and manage their performance at meeting critical timelines and quotas
- Generating progress reports on in-flight research projects, flagging any potential delays, data anomalies or emerging insights and hypotheses along the way
- Downloading data reports and conducting initial segmented analyses, to get Insights, Strategy and Media teams thinking about recommended actions for clients
- Fielding clarification questions from peers in Data Science about questionnaire design to inform how they structure and model the data
- Working with Consumer Insights and Marketing Strategy managers to define client-ready cuts at data and visualizations in slides; populating said slides
- Helping to build a culture at GALE by participating in local office social events, lunch and learns, and welcoming/onboarding even newer hires.
- Just when you think you’ve explored the data enough, you get to thinking about another cool nugget of insight you’re sure awaits you behind the next pivot of the pivot table
- You’re on a quest to discover the (sometimes elusive) truth, even if it’s a bit different than the going hypothesis
- You meticulously QA surveys that you program, ensuring error-free launch
- You produce accurate analysis in Excel and colleagues trust that they can shape recommendations based on your work
- You present data in aesthetically pleasing, clearly understood formats, always with proper labelling
- You take detailed notes when feedback is offered from team members and clients, and independently incorporate these into deck iterations or follow-up data cuts
- You know how to “smell test” initial data pulls and provide explanatory context behind suspect top line findings, such as sample bias or low statistical confidence
- You ask questions and build your understanding of clients’ business context and research scope, to hone your intuition about what to highlight in analysis
- You are excited to go beyond reporting the findings, to help brainstorm what it means for clients’ business
- You are keen to share insights in formats beyond tables and charts, from day-in-the-life customer journey vignettes to infographic persona profiles
- You are mindful of the needs of internal and end clients to meet budget and timing targets; you keep the team apprised of potential hiccups or delays, before you are asked
- You appreciate that the research respondent experience is itself a customer experience and you take care when designing research and recruitment plans
- Ideally you have at least a few years of experience in Marketing Research or a related field, on the supplier side.
- Experience programming surveys in platforms like Qualtrics, Survey Monkey or Alchemer
- Experience with research methodologies for the following business challenges: customer segmentation, brand positioning, marketing campaign measurement, user experience testing
- Functional knowledge of syndicated consumer datasets and analysis platforms (such as YouGov, Resonate, GlobalWebIndex), or cross-tab analysis platforms that work with multiple datasets (such as SPSS, Telmar)
- Experience managing ongoing insights “communities”
- Familiarity with tools commonly used by peers in other analytics domains, such as R or Python by Data Science; web analytics tools, media analytics tools
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
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