ABOUT HEVO
Artificial Intelligence (AI) and Machine Learning (ML) is transforming the world around us. Algorithms for AI and ML are powered by Data. But the challenge that organisations face in order to leverage the power of AI, ML and Analytics is that the Data is scattered across various different systems. A typical company uses 40-100 different software systems.Getting data from all these softwares systems easily accessible at one place is quite challenging. Hevo solves this problem by offering fully automated Data Pipelines. Companies can now replicate data from multiple systems into a cloud data warehouse within minutes without spending any engineering effort. 2000+ companies across 40+ countries have automated their Data Pipelines using Hevo. With total funding of $42 Mil from Sequoia India, Qualgro, and Chiratae Ventures, Hevo is now entering a new hyper-growth phase. We are a team of 200+ people spread across San Francisco, Bangalore and Pune. Our founders, Manish and Sourabh, are successful serial entrepreneurs from IIT Roorkee together on a mission to help organisations become data-driven.To know more about us, please visit our website.
WHAT PROBLEM IS HEVO DATA TRYING TO SOLVE?
All companies today, small or big, want to leverage cutting-edge technology - Artificial Intelligence, Machine Learning, and Predictive Analytics - to make smarter business decisions. The foundation/ backbone powering these advancements → Data. Despite the technical advancements, organisations struggle to leverage their data to generate actionable and meaningful insights. Why? Companies are using 100s of different software to run their business today. This makes the business scattered and creates the problem of data silos. To truly leverage Artificial Intelligence, Machine Learning and Analytics – companies need accurate and real-time data from all the different applications. The requirement is such that critical business processes may come to a standstill in case of a lack of accurate or on-time data. This can lead to huge losses. This forces businesses to invest additional engineering bandwidth to build and maintain systems to fetch, clean & transform this data. Using Hevo companies can completely automate the Data Pipeline there by saving huge engineering effort and saving time and cost.
HEVO’S PRODUCT
Our flagship offering is a simple and intuitive No-code Data Pipeline platform that helps companies integrate data from multiple sources, such as databases, SaaS applications, cloud storage, file systems, etc., to a central location, typically a cloud data warehouse, in real time. Our customers love us for the ease of use, reliability of data, and incredible product support. The impact of easy, reliable, and real-time access to data has had far-reaching results for our customers. This has enabled real-time reporting and saved valuable engineering bandwidth for our customers. This, in turn, catalysts timely data-driven decision making, paving the way for exponential growth, precision operations, and unparalleled customer success. With such data accessibility, the possibilities are endless - companies can build futuristic models that can help them solve difficult business problems and unlock untapped potential by operationalising data, deploying ML models with ease, and also build custom data apps/use cases. Our ultimate goal is to enable companies to become data-driven by providing simple and valuable products to integrate, transform, and operationalise data in real-time. Over the next 2-3 years, we’ll augment more offerings to create an ecosystem of the most value-enhancing products for companies in the data analytics space.
Like how AWS has simplified the path to building great software, we at Hevo are doing the same in the Data Space.
OVERVIEW OF DIGITAL MARKETING FUNCTION
Digital Marketing at Hevo means rapid experimentation to find channels of growth and then scaling them up. Our philosophy is deeply rooted in data-driven decision-making. Every experiment is planned with an objective and goal in place. Every project is planned to scale the outcome of the underlying successful experiments. The experiments range from channel finalization, messaging, pricing, and feature adoption. Based on this philosophy, we are scaling digital marketing across organic (content marketing), online events, paid marketing, etc. We look at product-led growth as the key differentiator that will help us drive exponential growth. Keeping the product at the center and customer experience closely tied to it, we are constantly looking for new ways to let the right users not only discover our offerings but also derive value in the shortest time possible.
Some of our accomplishments in the growth domain so far are:
Robust organic traffic generation engine with ~1.5 Mil + unique visitors - all organic
Rapidly growing customer base across 40+ countries
Establishing ourselves as a thought and product leader in the data integration space
Multiple industry recognitions such as G2 “High Performer”, FeaturedCustomers, etc.
We have a lot of growth initiatives in the pipeline across multiple channels to ensure different users (personas) and not just data teams within a company can derive value from our product.
The digital marketing team will be at the cusp of the rocketship we’re building.
Role Overview - Head of Digital Marketing
- This role is for someone looking to create an impact using data-driven methodologies to create a sustainable growth strategy for a top-in-class technology product. Our aim will be to scale our revenues 3-4x every year. Our Digital Marketing function needs to run rigorous activities to identify and scale multiple channels for lead generation and customer conversions to enable this journey. The Head of Digital Marketing will be at the forefront of this.
- In this role, you will be expected to lead different teams and projects across Organic (SEO), Paid, and Operations. You will be required not just to drive the execution of high-priority growth projects but also to keep constantly innovating to find new ideas and solutions to crack the growth puzzle in a competitive and exciting B2B SaaS market. Hence, the individual should have both the ability to think sharply and also execute at a fast pace.
- Primary KPIs for this role would be No. of Product Trials generated each month while keeping Customer Acquisition Cost under control.
- You aspire to be the best in everything that you do
- You have past experience in building and managing a team of 10+ members
- You are thrilled about committing to an audacious goal and delivering it
- You want to be part of a rocketship, learn with the best team & peers, and grow in your career
- You consider data as your best friend while thinking about growth
- You love working in an agile, fast-paced environment working with smart and dynamic problem solversYou thrive while solving challenging problems
- An opportunity to build your career in the B2B SaaS domain, which is a $100B industry and rapidly growing
- Implement and augment your knowledge and expertise to build the growth function in a fast-growing product company
- Opportunity to create a visible growth impact with your knowhow and mentorship
- Be a strategic partner to the Head of Marketing (this role is going to be based out of the US).
- Become a digital marketing stalwart by being at the forefront of a rapidly growing rocketship
- Lead a rockstar digital marketing team not only as a professional, but as someone they admire and want to learn from
Hevo is a workplace where you get complete ownership of your goals and your growth. At Hevo, you get an unparalleled environment that welcomes your ideas, thoughts, and opinions. Hevo is a small team with a lot of energy. You’re not just limited to your role, but also get to learn and contribute to cross-functional initiatives across the organization. You get to work with an awesome team that’ll help you learn and grow while delivering resultsLast but not the least, we love having fun outside of work. To know more, head to our Instagram page!To get a glimpse of the team, do visit https://hevodata.com/team/.
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